Caught my eye. It was part of a proposed fund-raising package for a local not-for-profit, way back in my graphic-design days. Popped out from 1,637 other images found in a search for image, name contains, logo. And then took me on a trip.
Here’s part of that art-making excursion. They and their un-posted sisters make a cool Preview slideshow, but my perfunctory experiments with iMovie and the WordPress format indicate I’m not likely to fulfill their animation potential anytime soon. But that’s OK. A woman has to set priorities, doesn’t she?
During the creation of these images, a theory – not in the least bit scientifically investigated – came to my mind, and I wrote it down on the back of a handy envelope: evolution is not linear. It is full of twists, full stops, scrabbly complications, and seemingly useless points that don’t reproduce in a traceable line or satisfying conclusion. True for my artwork, too.
And yet.
A cul-de-sac doesn’t mean there’s no exit. The client didn’t like my promo idea, which was heartbreaking at the time. And my venture into graphic design never turned into a profit-making business. But it all was illuminating and gives me precious experience to be used along the winding way of my perpetually evolving aspirations. Cheers!
Images and writing by Catherine Rutgers © 2013
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